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29 articles in Tips
If you run both e-commerce and physical stores, there are a few relatively simple things you can do to connect the stores with your online business. It creates an omnichannel experience for the end customer, and promoting e-commerce in stores or the other way around creates synergies that can lift overall revenue.
Choosing an e-commerce system is something you end up doing surprisingly often as a successful e-commerce operator. You start with a simple system that you outgrow. You switch, some things get better, some get worse. A few years later it is time again. But how do you choose the right one? How do you avoid buying a pig in a poke?
You need to be on top of performance and technology today. Andrew Golrang is a well-known figure in the industry who helped take Cervera to new omnichannel heights and sales records. He has just changed jobs and is now Product Director at Voyado, but he remembers a Black Friday from long ago.
We had a chat with André Ihlar, Online Sales Manager at Lyko, about how he approaches Black Friday after all these years. Both ahead of and during the campaign, you have to factor in that impressions, clicks and conversion rates rise sharply during these days, and you should monitor both spend and results actively to a much greater extent. Lyko runs hard campaigns throughout the week every year, so they must have taken some hits and learned along the way.
When most people hear about Black Week, they think about selling as much as possible in a limited time. Let's hope many have also thought about how all of it will actually be delivered. We gathered a few tips from the independent logistics company Proflow that we are happy to share. You have thought about everything, right?
If you follow the security conversation, you know it is not only the buyers who look forward to this period. Those with a different sort of intent are also rubbing their hands right now. Phishing emails, ransomware operators and outright DDoS attacks tend to increase during Black Week, when focus is on other things and traffic is high.
At Commerce Mind we have talked to a few industry figures, and every day this week we will share their thoughts and ours on Black Friday. Follow along as we bring you takes and tips from Alexandra Dornérus (Head of Business Development, Ellos), Anders Halvarsson (CEO, Scandinavian Photo), André Ihlar (Online Sales Manager, Lyko), Andrew Golrang (Product Director, Voyado), Johanna Linder, Charlotte Elmquist and Anders Urhed (Proflow), and Victor Melander (Head of Communications, Instabox).
If we view e-commerce as core business, why are we so inclined to hand the entire responsibility for developing it over to external vendors? We very rarely do that for other sales-critical or operationally critical activities. Taking control over your own e-commerce destiny and starting to lead development yourself, with employees or hired-in expertise, is a clear trend in the market today. The alternative can be too embarrassing for those who understand what it means. Here I try to give some background on the phenomenon of 'insourcing e-commerce development' and offer a few concrete tips and tricks to take with you if you are thinking along those lines.
Time and again I have seen e-commerce companies enter a platform replacement project completely unprepared for the most fundamental questions, which leads to problems in kick-off, execution and end result: time, quality and cost. Here are a few tips based on many years of experience running e-commerce platform migrations.
