Decisions that hold, not just until the next vendor change.

What we do

Most strategic e-commerce decisions are made once or twice a decade, but they live with the business every day in between. We are there for exactly those decisions, when the stakes are high, the options unclear and the vendors have agendas of their own.

We start with the business, not the technology. What should the channel achieve, for which markets, with which organization behind it? Only then do we talk platform and architecture. That is what makes the recommendation hold even when conditions change.

What we help with

• Platform selection. Which platform fits the business, composable, suite or custom-built, and what the choice costs over five years.
• Vendor strategy. How to set up the relationship so it serves you and not the other way around.
• Organization and staffing. Which roles you need in-house, what you buy in, how the team is put together.
• Technical architecture. Overall direction and the principles that guide decisions going forward.

How we work

We are senior and few. No junior learns on your project, and you talk to the same people the whole way. We always say what we actually think, including when it is not what you hoped to hear, and we write it down so the decision can be defended internally long after we leave.

Because our only revenue is the fee you pay, there is no hidden incentive in what we recommend. That is not a marketing point, it is our entire business model.