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Anders Ekdahl

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Anders Ekdahl

Founder & senior e-commerce architect

Anders is the mind behind the technical e-commerce frameworks that have taken Nordic Nest, Lyko, NA-KD, Filippa K, Kicks and others from promising digital initiatives to leading e-commerce players. In his role as CTO and chief architect at Sweden's leading e-commerce consultancy, he has led more than 200 developers to success. With his ability to combine technology, strategy and business value, Anders has deep insight into what you as an e-commerce operator need to reach and exceed your goals.

Articles by Anders · 17

Is the SaaS-pocalypse here?

For a long time SaaS has been one of the most obvious paths within IT, but the model is beginning to strain as demands rise and the economics of software development shift. Which SaaS companies have what it takes to meet the new requirements?

18 May 2026

Manage future pricing with Nexus

Price changes in e-commerce are often planned in advance and scheduled: either a change to the list price or a campaign price that takes effect on a specific date. Getting every system to show the new price at the right moment is a harder challenge than you might think, and in this article we walk through how to solve it with Nexus.

9 June 2024

Is composable commerce right for you?

Interest in composable and headless architecture for e-commerce solutions has grown enormously in recent years. Composable offers many benefits but also comes with costs that are often not talked about. In this article I want to give a balanced view of the pros and cons of the different paths available when you shape your systems landscape.

23 August 2023

Are the golden days of SaaS over?

For quite a few years it has been a natural aspiration for ambitious e-commerce operators to move towards a best-of-breed architecture, adding more and more SaaS services. But with a weaker economy, post-pandemic conditions and high interest rates, more players are starting to focus on operational efficiency and cost.

9 February 2023

E-commerce and site speed

Everyone knows that performance and site speed matter for e-commerce. How do you measure performance? Is Google PageSpeed really a good way to measure performance? This article walks through the difference between PageSpeed score and perceived performance, and why both matter.

29 January 2022

Mistakes people make when choosing an e-commerce system

Choosing an e-commerce system is something you end up doing surprisingly often as a successful e-commerce operator. You start with a simple system that you outgrow. You switch, some things get better, some get worse. A few years later it is time again. But how do you choose the right one? How do you avoid buying a pig in a poke?

9 January 2022

Your data is not accessible

The more complex the e-commerce world becomes and the more systems are involved, the more important it is to have control over your data. Above all, that the data is accessible. The more systems you have, the less likely it is that your data is actually accessible. So how do you make it accessible?

18 September 2021

How can I improve my Google PageSpeed score?

Getting a really high Google PageSpeed score on an e-commerce site is hard. Personalisation, plenty of content, detailed design, large images, custom fonts and third-party scripts all push the score down. So what can you do to raise your PageSpeed score anyway?

11 July 2021

Is it important to get a high Google PageSpeed score?

Getting a high Google PageSpeed score is enormously important for an e-commerce site, but it is also very hard to achieve. Personalisation, modern frontends, Google Tag Manager, tempting images and lots of content are all things that drive sales but can hurt your PageSpeed score. Just how important is a high score, really?

11 July 2021