Introducing: Commerce Mind Nexus
Commerce Mind Nexus is a free framework we have built to help our clients improve their background processes and data flows, but above all to give visibility and control over them to non-technical people.
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Tips
31 articles in Tips
E-commerce for B2B companies: an attempt to look ahead
Tobias Bergström at Commerce Mind was recently interviewed by the e-commerce company Litium for their newsletter. As a fully independent e-commerce expert, he was asked how he sees the development of B2B e-commerce over the slightly unreal horizon of 5 to 10 years. We thought we would share his thoughts here.
Which e-commerce platform should you actually choose?
Choosing an e-commerce platform is not simple. At Commerce Mind we try to keep track of the market and have a process for choosing well and for the long term. It is not easy, but we are here for you if you need support. There are no perfect choices.
Headless without a head
'Go headless, and the hard part is solved.' A claim I have heard many times in recent years. The freedom to pick isolated systems that fit your specific needs, that can be swapped out, that can scale, where you pay only for what you use. It sounds like a dream. But if it really is that simple, why is not everyone doing it?
That beloved e-commerce baby with many names: starter site, e-commerce framework, accelerator, boilerplate…
When you are looking for a new e-commerce solution or platform, there are terms often used as arguments for why you should pick that particular vendor. The labels are many: accelerator, framework, boilerplate, starter site, storefront, kick-off code base and so on. Let us try to untangle what they are and why they exist.
Is conversion really the most important metric?
There are many KPIs, and sometimes you may wonder which one is the most important. But maybe there are other things that matter more, or how should you think about it?
10 tips for improving your conversion rate
Many factors move customers further down the funnel and, hopefully, all the way to the transaction. The customer journey you mapped out in PowerPoint at that workshop a few years ago was logical and sound, but it has very little to do with your customers' reality today. Your customers now have a wealth of information at their fingertips thanks to an abundance of digital devices and information and transaction channels. Today's customer journey is largely omnichannel and involves plenty of activity that has nothing to do with you as a company. So how do you drive your e-commerce conversions and optimise your buyer's journey?
Prevent overselling with the right stock strategy
Keeping accurate stock levels for your items across all systems is a harder problem than it might first appear. How much revenue are you losing because you do not dare trust your own stock levels and always keep a buffer to be on the safe side?
The art of running an e-commerce procurement
Is your company also chipping away at an RFP or RFI with a hefty Excel list of requirements attached? Then you are far from alone, and this article is for you. After reading and answering a great many procurement documents, I have a good sense of what the process looks like and how little it has changed over time. Today the process is set up so the platform and vendor can build their answers based on your requirement list and wishes, which you have been kind enough to share with a selection of platforms and partners.