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29 articles in Tips
Choosing an e-commerce platform is not simple. At Commerce Mind we try to keep track of the market and have a process for choosing well and for the long term. It is not easy, but we are here for you if you need support. There are no perfect choices.
'Go headless, and the hard part is solved.' A claim I have heard many times in recent years. The freedom to pick isolated systems that fit your specific needs, that can be swapped out, that can scale, where you pay only for what you use. It sounds like a dream. But if it really is that simple, why is not everyone doing it?
When you are looking for a new e-commerce solution or platform, there are terms often used as arguments for why you should pick that particular vendor. The labels are many: accelerator, framework, boilerplate, starter site, storefront, kick-off code base and so on. Let us try to untangle what they are and why they exist.
There are many KPIs, and sometimes you may wonder which one is the most important. But maybe there are other things that matter more, or how should you think about it?
Many factors move customers further down the funnel and, hopefully, all the way to the transaction. The customer journey you mapped out in PowerPoint at that workshop a few years ago was logical and sound, but it has very little to do with your customers' reality today. Your customers now have a wealth of information at their fingertips thanks to an abundance of digital devices and information and transaction channels. Today's customer journey is largely omnichannel and involves plenty of activity that has nothing to do with you as a company. So how do you drive your e-commerce conversions and optimise your buyer's journey?
Keeping accurate stock levels for your items across all systems is a harder problem than it might first appear. How much revenue are you losing because you do not dare trust your own stock levels and always keep a buffer to be on the safe side?
Is your company also chipping away at an RFP or RFI with a hefty Excel list of requirements attached? Then you are far from alone, and this article is for you. After reading and answering a great many procurement documents, I have a good sense of what the process looks like and how little it has changed over time. Today the process is set up so the platform and vendor can build their answers based on your requirement list and wishes, which you have been kind enough to share with a selection of platforms and partners.
One thing I have been told over the years is that I often manage to put together good teams, teams that are efficient, that deliver, and that enjoy working together. What is the secret to building a team like that, and how do you do it?
The vendor of a new e-commerce system will hopefully ask you a few fundamental questions, and here are some tips on what you can prepare answers for to make the conversation better and give everyone a good chance to be relevant. Who knows, you might gain a few insights yourself along the way.
