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3 articles in AI

The billable hour is dead - Long live the fixed price!

If your e-commerce agency became three times as efficient, would your invoice shrink to a third? Probably not. AI is killing the billable hour as a business model, and suppliers are caught in a squeeze between shrinking hours and uncertain AI costs. Tobias Bergström walks through the pricing models you'll encounter, explains why a fixed price with AI built in is probably the best choice for you as a buyer, and lists the questions you should ask your agency.

Tobias Bergström6 October 2026

E-commerce's big leadership challenge: how do you lead when anyone can build?

AI does not only make development faster, it moves the capability out into the whole organisation. Suddenly anyone can build and change things in the systems. It is enormously powerful, but combined with old ways of working it leads to either chaos or no effect at all. Here is how you lead the shift from tree-tender to forest ranger before entropy runs away from you.

John Järpling17 June 2026