The homepage is dead. Long live the PDP.
There are often two areas being discussed among e-commerce operators, the homepage and bounce rate on the PDP, but we think they should be combined.
Category
Conversion rate
2 articles in Conversion rate
10 tips for improving your conversion rate
Many factors move customers further down the funnel and, hopefully, all the way to the transaction. The customer journey you mapped out in PowerPoint at that workshop a few years ago was logical and sound, but it has very little to do with your customers' reality today. Your customers now have a wealth of information at their fingertips thanks to an abundance of digital devices and information and transaction channels. Today's customer journey is largely omnichannel and involves plenty of activity that has nothing to do with you as a company. So how do you drive your e-commerce conversions and optimise your buyer's journey?
