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7 articles in Organization

E-commerce's big leadership challenge: how do you lead when anyone can build?

AI does not only make development faster, it moves the capability out into the whole organisation. Suddenly anyone can build and change things in the systems. It is enormously powerful, but combined with old ways of working it leads to either chaos or no effect at all. Here is how you lead the shift from tree-tender to forest ranger before entropy runs away from you.

John Järpling17 June 2026

The art of running an e-commerce procurement

Is your company also chipping away at an RFP or RFI with a hefty Excel list of requirements attached? Then you are far from alone, and this article is for you. After reading and answering a great many procurement documents, I have a good sense of what the process looks like and how little it has changed over time. Today the process is set up so the platform and vendor can build their answers based on your requirement list and wishes, which you have been kind enough to share with a selection of platforms and partners.

Martin Zellman21 February 2022

Insourcing e-commerce development. Or not?

If we view e-commerce as core business, why are we so inclined to hand the entire responsibility for developing it over to external vendors? We very rarely do that for other sales-critical or operationally critical activities. Taking control over your own e-commerce destiny and starting to lead development yourself, with employees or hired-in expertise, is a clear trend in the market today. The alternative can be too embarrassing for those who understand what it means. Here I try to give some background on the phenomenon of 'insourcing e-commerce development' and offer a few concrete tips and tricks to take with you if you are thinking along those lines.

Tobias Bergström20 October 2021