[email protected]

Independent advisory for e-commerce.

Commerce Mind helps Nordic e-commerce companies choose a platform, build an organization and make technical decisions that hold over time. We take no commissions and we say what we think. The only thing we recommend is what we would have chosen ourselves.

Delivered
40+

strategic engagements since 2021

Experience
20yrs+

average per senior advisor

Partnerships
00

no kickbacks, no bias

Base
Malmö

engagements across the Nordics

Companies we have worked with

  • H&M
  • Thule
  • Lyko
  • Cervera
  • IKEA
  • CAIA
  • Astrid Lindgren
  • Europris
  • Bygghemma
  • Belid
  • Kjell & Company
  • Pierce Group
  • HAKI
  • Lekia
  • Bokus
  • ARK Bokhandel
  • Ridestore
  • StickerApp

What we do

Four areas. The same starting point: your business first, the vendor’s interest never.

  • 01

    Strategic advisory

    Platform selection, vendor relationships, organization and technical architecture, for D2C, B2B and B2C.

    Read more
  • 02

    Interim & projects

    Experienced e-commerce managers, project managers, architects and CTOs who step into the organization when needed.

    Read more
  • 03

    Procurement

    We lead the procurement from needs analysis to the choice of platform and vendor, as a team of two to four people.

    Read more
  • 04

    Technical architecture

    Analysis, redesign and implementation of e-commerce architecture built to grow.

    Read more

Products

Two products, built in-house.

We build them to solve problems we have seen at clients, and we describe them as they are, with no sales pitch.

NexusOpen source

Open source framework for e-commerce.

Keep track of the order flows between your systems. Nexus gives the whole business a clear UI to see, debug and rerun flows, with MCP support so AI tools can act too. Free to use for our clients.

More about Nexus
Flux

Build any campaign you want, without losing margin.

A headless promotion engine. Full freedom to build campaigns, discounts and discount codes, with margin protected. Put it on top of the platform you already have.

More about Flux

Genuinely independent

No partnership agreements. No kickbacks. We say what we think.

Most who call themselves independent still make money on what they recommend. We do not. Our idea is to stand on the client’s side and share our experience, which means the advice you get is the advice we would follow ourselves. That is not a marketing point. It is our entire business model.

More on how we work

Who we are

A small team that has done this before.

Senior consultants with backgrounds from both the agency and the client side. No junior learns on your project.

John Järpling
John Järpling
Project manager
Anders Ekdahl
Anders Ekdahl
E-commerce architect
Martin Zellman
Martin Zellman
Procurement expert
Ida Sandin
Ida Sandin
Project manager
Rickard Jönsson
Rickard Jönsson
E-commerce architect
Tobias Bergström
Tobias Bergström
E-commerce strategy

Advisory board

Independent of our team. Experienced leaders from Nordic e-commerce who challenge and advise us to make us better.

Rickard Lyko
Rickard Lyko
CEO · Lyko Group
Bank Bergström
Bank Bergström
CEO · Nordic Nest
Linn Rundgren
Linn Rundgren
CEO · Stellar Equipment
Susanne Holmström
Susanne Holmström
CEO · Blomsterlandet

Meet the whole team

Contact

Get in touch whenever it suits you.

Visit
Carlsgatan 12A
211 20 Malmö, Sweden
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