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13 articles in Perspectives
AI does not only make development faster, it moves the capability out into the whole organisation. Suddenly anyone can build and change things in the systems. It is enormously powerful, but combined with old ways of working it leads to either chaos or no effect at all. Here is how you lead the shift from tree-tender to forest ranger before entropy runs away from you.
Technical debt is more than a technical concept, it is a business-critical reality that affects everything from time-to-market to customer experience. In e-commerce, where every millisecond and every click counts, the choices you make in your technical platform can have far-reaching consequences. When quick fixes are prioritised over long-term durability, an invisible but growing debt is built up. It affects not only development speed and stability, but at worst can slow the company's ability to innovate and compete. To face the future the right way, technical debt has to be understood, quantified and managed as the strategic investment it actually is.
For Swedish retailers there are plenty of ways to meet this threat by building on what the Chinese giants cannot offer: strong local brand stories, product safety and sustainability as competitive advantages, and a presence that ties digital and physical commerce together. Temu has no stores. Yet.
There are often two areas being discussed among e-commerce operators, the homepage and bounce rate on the PDP, but we think they should be combined.
Tobias Bergström at Commerce Mind was recently interviewed by the e-commerce company Litium for their newsletter. As a fully independent e-commerce expert, he was asked how he sees the development of B2B e-commerce over the slightly unreal horizon of 5 to 10 years. We thought we would share his thoughts here.
For quite a few years it has been a natural aspiration for ambitious e-commerce operators to move towards a best-of-breed architecture, adding more and more SaaS services. But with a weaker economy, post-pandemic conditions and high interest rates, more players are starting to focus on operational efficiency and cost.
You need to be on top of performance and technology today. Andrew Golrang is a well-known figure in the industry who helped take Cervera to new omnichannel heights and sales records. He has just changed jobs and is now Product Director at Voyado, but he remembers a Black Friday from long ago.
We had a chat with André Ihlar, Online Sales Manager at Lyko, about how he approaches Black Friday after all these years. Both ahead of and during the campaign, you have to factor in that impressions, clicks and conversion rates rise sharply during these days, and you should monitor both spend and results actively to a much greater extent. Lyko runs hard campaigns throughout the week every year, so they must have taken some hits and learned along the way.
When most people hear about Black Week, they think about selling as much as possible in a limited time. Let's hope many have also thought about how all of it will actually be delivered. We gathered a few tips from the independent logistics company Proflow that we are happy to share. You have thought about everything, right?
If you follow the security conversation, you know it is not only the buyers who look forward to this period. Those with a different sort of intent are also rubbing their hands right now. Phishing emails, ransomware operators and outright DDoS attacks tend to increase during Black Week, when focus is on other things and traffic is high.
At Commerce Mind we have talked to a few industry figures, and every day this week we will share their thoughts and ours on Black Friday. Follow along as we bring you takes and tips from Alexandra Dornérus (Head of Business Development, Ellos), Anders Halvarsson (CEO, Scandinavian Photo), André Ihlar (Online Sales Manager, Lyko), Andrew Golrang (Product Director, Voyado), Johanna Linder, Charlotte Elmquist and Anders Urhed (Proflow), and Victor Melander (Head of Communications, Instabox).
In 2005 Amazon launched its loyalty programme in the US. Since then it has grown to more than 150 million members in the US and over 200 million globally. The question we are now asking ourselves is how it will play out here in Sweden.
Is there anything that actually works somewhere? Probably, but does it work for everyone? No. Here is a short rant on the current state of the e-commerce systems landscape, written with a wink.
