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5 articles in Black week
You need to be on top of performance and technology today. Andrew Golrang is a well-known figure in the industry who helped take Cervera to new omnichannel heights and sales records. He has just changed jobs and is now Product Director at Voyado, but he remembers a Black Friday from long ago.
We had a chat with André Ihlar, Online Sales Manager at Lyko, about how he approaches Black Friday after all these years. Both ahead of and during the campaign, you have to factor in that impressions, clicks and conversion rates rise sharply during these days, and you should monitor both spend and results actively to a much greater extent. Lyko runs hard campaigns throughout the week every year, so they must have taken some hits and learned along the way.
When most people hear about Black Week, they think about selling as much as possible in a limited time. Let's hope many have also thought about how all of it will actually be delivered. We gathered a few tips from the independent logistics company Proflow that we are happy to share. You have thought about everything, right?
If you follow the security conversation, you know it is not only the buyers who look forward to this period. Those with a different sort of intent are also rubbing their hands right now. Phishing emails, ransomware operators and outright DDoS attacks tend to increase during Black Week, when focus is on other things and traffic is high.
At Commerce Mind we have talked to a few industry figures, and every day this week we will share their thoughts and ours on Black Friday. Follow along as we bring you takes and tips from Alexandra Dornérus (Head of Business Development, Ellos), Anders Halvarsson (CEO, Scandinavian Photo), André Ihlar (Online Sales Manager, Lyko), Andrew Golrang (Product Director, Voyado), Johanna Linder, Charlotte Elmquist and Anders Urhed (Proflow), and Victor Melander (Head of Communications, Instabox).
