Author
Founder & senior project manager
John is the project manager behind e-commerce successes such as NA-KD.com, Lyko.com and Coop.no's online grocery business. Alongside leading some of the Nordic region's most talked-about e-commerce projects, he has driven the product development of two separate frameworks on Episerver/Optimizely Commerce and commercetools. With more than 20 years of experience in software development, e-commerce project management, and organisational change, combined with an exceptional feel for building effective teams, John is an asset to any company that wants something more from its e-commerce operation.
Articles by John · 17
AI does not only make development faster, it moves the capability out into the whole organisation. Suddenly anyone can build and change things in the systems. It is enormously powerful, but combined with old ways of working it leads to either chaos or no effect at all. Here is how you lead the shift from tree-tender to forest ranger before entropy runs away from you.
Technical debt is more than a technical concept, it is a business-critical reality that affects everything from time-to-market to customer experience. In e-commerce, where every millisecond and every click counts, the choices you make in your technical platform can have far-reaching consequences. When quick fixes are prioritised over long-term durability, an invisible but growing debt is built up. It affects not only development speed and stability, but at worst can slow the company's ability to innovate and compete. To face the future the right way, technical debt has to be understood, quantified and managed as the strategic investment it actually is.
For Swedish retailers there are plenty of ways to meet this threat by building on what the Chinese giants cannot offer: strong local brand stories, product safety and sustainability as competitive advantages, and a presence that ties digital and physical commerce together. Temu has no stores. Yet.
Can you sell a house with e-commerce logic? To us in the e-commerce world, the question sounds almost absurd. 'Of course you can!' we all shout, fire a confetti cannon and laugh happily.
There are often two areas being discussed among e-commerce operators, the homepage and bounce rate on the PDP, but we think they should be combined.
Not everyone has really grasped that with headless and data layers comes the responsibility to think about how you handle your data. In short: leaking exact stock levels is more or less industry standard, but there are worse things that end up being published now and then.
Choosing an e-commerce platform is not simple. At Commerce Mind we try to keep track of the market and have a process for choosing well and for the long term. It is not easy, but we are here for you if you need support. There are no perfect choices.
When you are looking for a new e-commerce solution or platform, there are terms often used as arguments for why you should pick that particular vendor. The labels are many: accelerator, framework, boilerplate, starter site, storefront, kick-off code base and so on. Let us try to untangle what they are and why they exist.
There are many KPIs, and sometimes you may wonder which one is the most important. But maybe there are other things that matter more, or how should you think about it?
Finding great developers in today's market is a challenge, everyone is busy and rates are high, but where do you even start looking? I sat down and put together 3 different strategies for casting as wide a net as possible.
One thing I have been told over the years is that I often manage to put together good teams, teams that are efficient, that deliver, and that enjoy working together. What is the secret to building a team like that, and how do you do it?
The vendor of a new e-commerce system will hopefully ask you a few fundamental questions, and here are some tips on what you can prepare answers for to make the conversation better and give everyone a good chance to be relevant. Who knows, you might gain a few insights yourself along the way.
If you run both e-commerce and physical stores, there are a few relatively simple things you can do to connect the stores with your online business. It creates an omnichannel experience for the end customer, and promoting e-commerce in stores or the other way around creates synergies that can lift overall revenue.
At Commerce Mind we have talked to a few industry figures, and every day this week we will share their thoughts and ours on Black Friday. Follow along as we bring you takes and tips from Alexandra Dornérus (Head of Business Development, Ellos), Anders Halvarsson (CEO, Scandinavian Photo), André Ihlar (Online Sales Manager, Lyko), Andrew Golrang (Product Director, Voyado), Johanna Linder, Charlotte Elmquist and Anders Urhed (Proflow), and Victor Melander (Head of Communications, Instabox).
What even is an e-commerce project? The definition can be quite broad. It might be a platform replacement or entirely new functionality on the site, or replacing your logistics, or outsourcing customer service. In short, almost anything can be an e-commerce project. Let us for the moment just agree that your project in some way involves and affects your e-commerce.
Time and again I have seen e-commerce companies enter a platform replacement project completely unprepared for the most fundamental questions, which leads to problems in kick-off, execution and end result: time, quality and cost. Here are a few tips based on many years of experience running e-commerce platform migrations.
Is there anything that actually works somewhere? Probably, but does it work for everyone? No. Here is a short rant on the current state of the e-commerce systems landscape, written with a wink.
