Blog
We had a chat with André Ihlar, Online Sales Manager at Lyko, about how he approaches Black Friday after all these years. Both ahead of and during the campaign, you have to factor in that impressions, clicks and conversion rates rise sharply during these days, and you should monitor both spend and results actively to a much greater extent. Lyko runs hard campaigns throughout the week every year, so they must have taken some hits and learned along the way.
When most people hear about Black Week, they think about selling as much as possible in a limited time. Let's hope many have also thought about how all of it will actually be delivered. We gathered a few tips from the independent logistics company Proflow that we are happy to share. You have thought about everything, right?
If you follow the security conversation, you know it is not only the buyers who look forward to this period. Those with a different sort of intent are also rubbing their hands right now. Phishing emails, ransomware operators and outright DDoS attacks tend to increase during Black Week, when focus is on other things and traffic is high.
At Commerce Mind we have talked to a few industry figures, and every day this week we will share their thoughts and ours on Black Friday. Follow along as we bring you takes and tips from Alexandra Dornérus (Head of Business Development, Ellos), Anders Halvarsson (CEO, Scandinavian Photo), André Ihlar (Online Sales Manager, Lyko), Andrew Golrang (Product Director, Voyado), Johanna Linder, Charlotte Elmquist and Anders Urhed (Proflow), and Victor Melander (Head of Communications, Instabox).
Since the summer of 2021, Google has made it clear that your site's performance factors into how well you rank on Google. But what exactly is being measured, and how does it affect you?
What even is an e-commerce project? The definition can be quite broad. It might be a platform replacement or entirely new functionality on the site, or replacing your logistics, or outsourcing customer service. In short, almost anything can be an e-commerce project. Let us for the moment just agree that your project in some way involves and affects your e-commerce.
If we view e-commerce as core business, why are we so inclined to hand the entire responsibility for developing it over to external vendors? We very rarely do that for other sales-critical or operationally critical activities. Taking control over your own e-commerce destiny and starting to lead development yourself, with employees or hired-in expertise, is a clear trend in the market today. The alternative can be too embarrassing for those who understand what it means. Here I try to give some background on the phenomenon of 'insourcing e-commerce development' and offer a few concrete tips and tricks to take with you if you are thinking along those lines.
In 2005 Amazon launched its loyalty programme in the US. Since then it has grown to more than 150 million members in the US and over 200 million globally. The question we are now asking ourselves is how it will play out here in Sweden.
The more complex the e-commerce world becomes and the more systems are involved, the more important it is to have control over your data. Above all, that the data is accessible. The more systems you have, the less likely it is that your data is actually accessible. So how do you make it accessible?
