Blog
In 2005 Amazon launched its loyalty programme in the US. Since then it has grown to more than 150 million members in the US and over 200 million globally. The question we are now asking ourselves is how it will play out here in Sweden.
The more complex the e-commerce world becomes and the more systems are involved, the more important it is to have control over your data. Above all, that the data is accessible. The more systems you have, the less likely it is that your data is actually accessible. So how do you make it accessible?
Time and again I have seen e-commerce companies enter a platform replacement project completely unprepared for the most fundamental questions, which leads to problems in kick-off, execution and end result: time, quality and cost. Here are a few tips based on many years of experience running e-commerce platform migrations.
Getting a high Google PageSpeed score is enormously important for an e-commerce site, but it is also very hard to achieve. Personalisation, modern frontends, Google Tag Manager, tempting images and lots of content are all things that drive sales but can hurt your PageSpeed score. Just how important is a high score, really?
Getting a really high Google PageSpeed score on an e-commerce site is hard. Personalisation, plenty of content, detailed design, large images, custom fonts and third-party scripts all push the score down. So what can you do to raise your PageSpeed score anyway?
Is there anything that actually works somewhere? Probably, but does it work for everyone? No. Here is a short rant on the current state of the e-commerce systems landscape, written with a wink.
