Author
Founder & senior e-commerce architect
Anders is the mind behind the technical e-commerce frameworks that have taken Nordic Nest, Lyko, NA-KD, Filippa K, Kicks and others from promising digital initiatives to leading e-commerce players. In his role as CTO and chief architect at Sweden's leading e-commerce consultancy, he has led more than 200 developers to success. With his ability to combine technology, strategy and business value, Anders has deep insight into what you as an e-commerce operator need to reach and exceed your goals.
Articles by Anders · 17
Everyone knows that performance and site speed matter for e-commerce. How do you measure performance? Is Google PageSpeed really a good way to measure performance? This article walks through the difference between PageSpeed score and perceived performance, and why both matter.
Choosing an e-commerce system is something you end up doing surprisingly often as a successful e-commerce operator. You start with a simple system that you outgrow. You switch, some things get better, some get worse. A few years later it is time again. But how do you choose the right one? How do you avoid buying a pig in a poke?
React is without a doubt the most popular choice among frontend frameworks. But does that mean it is the right choice for you? How much does the choice of framework really matter? What are the pros and cons? What are the alternatives?
You need to be on top of performance and technology today. Andrew Golrang is a well-known figure in the industry who helped take Cervera to new omnichannel heights and sales records. He has just changed jobs and is now Product Director at Voyado, but he remembers a Black Friday from long ago.
Since the summer of 2021, Google has made it clear that your site's performance factors into how well you rank on Google. But what exactly is being measured, and how does it affect you?
The more complex the e-commerce world becomes and the more systems are involved, the more important it is to have control over your data. Above all, that the data is accessible. The more systems you have, the less likely it is that your data is actually accessible. So how do you make it accessible?
Getting a really high Google PageSpeed score on an e-commerce site is hard. Personalisation, plenty of content, detailed design, large images, custom fonts and third-party scripts all push the score down. So what can you do to raise your PageSpeed score anyway?
Getting a high Google PageSpeed score is enormously important for an e-commerce site, but it is also very hard to achieve. Personalisation, modern frontends, Google Tag Manager, tempting images and lots of content are all things that drive sales but can hurt your PageSpeed score. Just how important is a high score, really?
