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Pierce Group

Platform selection & PIM

The right platform, and order in the product data.

Pierce Group is a pure-play online retailer in motor and leisure, with the brands 24MX, Sledstore and XLMOTO. We supported them in choosing the right e-commerce platform and in taking their handling of product information to a new level.

Client
Pierce Group
Brands
24MX, Sledstore, XLMOTO
Role
Needs analysis, platform selection & project management
Area
E-commerce platform + PIM
Reach
16+ countries, 300,000+ items

Two big decisions at once

When Pierce Group faced evaluating and choosing the right e-commerce platform to support fast growth and global expansion, they turned to us for expert support. Through a thorough analysis of their specific needs and market goals we built a tailored strategy for assessing the options, and supported them all the way through the choice. In parallel there was a decision of at least equal weight: how product information should be handled.

Order in the product information

As a pure-play online retailer with more than 300,000 items across three stores and 16+ countries, accurate and current product information is a precondition for selling. We helped Pierce select and implement a new PIM and ran the project in phases: from principles, structure and data model to implementation, population and quality assurance. We stayed independent throughout, with Pierce’s best interest as the only driver.

Outcome

A stable foundation for global growth.

  • A well-supported choice of new e-commerce platform.
  • A new PIM built from a fresh instance with a clear data model.
  • Principles, structure and ways of working for product information in place.
  • Decisions anchored in the real needs of the business, independent of vendors.

With the right platform and a restarted approach to product information, Pierce stands steadier in its global expansion across several brands.