Business plan · procurement · technical project management
A top-tier e-commerce site, from idea to launch.
The Astrid Lindgren group stewards some of the world’s best-loved characters. We supported them through the entire e-commerce journey, from business plan and direction to procurement, implementation and continued development.
- Client
- Astrid Lindgren Butiken AB
- Industry
- Licensing & retail
- Role
- Advisory, procurement & technical project management
- Relationship
- Partner since 2021
- Setup
- The whole thing, all the way
From organic e-commerce to a deliberate choice
Astrid Lindgren’s e-commerce began organically back in 2012, when more and more visitors to the Astrid Lindgren’s World theme park got in touch wanting to order souvenirs after the fact. For a group holding the rights to Pippi Longstocking and Emil of Lönneberga the potential was far greater than that, but the internal resources to invest strategically were not there. In 2021 they started working with us, and we produced the business plan, the calculations and the decision material for the owners. That led to the e-commerce operation being spun out into a new company, Astrid Lindgren Butiken AB, in 2023.
The whole thing, all the way
We came in both as strategic advisors and as technical project manager, and worked side by side with the team, from procurement and platform selection to implementation and continued development. Our independence from platforms and agencies was decisive: they could trust that the advice was genuine and had no ulterior motive. One particular challenge was the commercial balance, since the store also has to spread knowledge about Astrid Lindgren and is visited by children gathering facts for school assignments.
Want to read more? Read the full article about Astrid Lindgren’s e-commerce journey on the blog (in Swedish).
Outcome
Sales in the millions within the first months.
- The e-commerce operation spun out into its own company with its own budget in 2023.
- A new platform procured and implemented from the ground up.
- Sales in the millions of kronor within the first months.
- An independent sounding board for decisions, small and large.
The collaboration began in an exploratory phase and continues today with developing the business further. The aim is continued strong growth.
We absolutely would never have been where we are today without them.
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