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H&M

Technical architecture & product data

Frontend and product data for a global player.

H&M is one of the world’s largest fashion companies. We acted as platform experts within their Future Commerce initiative, focused on frontend architecture and the localization of product data.

Client
H&M
Industry
Fashion
Role
Platform experts
Initiative
Future Commerce
Area
Frontend & product data

Platform experts for a global market leader

For H&M we acted as platform experts, a role that demanded broad knowledge of digital commerce and the ability to tailor solutions for a global market leader. We worked on frontend architecture and implementation for their Future Commerce initiative, which means creating a user experience that is not only visually appealing but also functionally robust across different markets.

Localizing product data

The project also covered the localization of product data, a critical piece in ensuring the relevance and availability of products across geographic markets. Through that work we helped strengthen H&M’s digital presence and sales capacity, and place them at the forefront of retail’s digital transformation.

Outcome

The right product data, in the right market, at scale.

  • Frontend architecture and implementation in place within the initiative.
  • Product data localized for different geographic markets.
  • Expert support in one of the world’s largest e-commerce environments.
  • Solutions built for global scale and performance.

In an environment the size of H&M’s, everything comes down to solutions working correctly across many markets at once.